MATTERS TO BE CONSIDERED IN LOGO DESIGN

1- Logo should be prepared with vector design programs

The type of program you design a logo in is of great importance in terms of entering the logo on printed media and enlarging or reducing its size. For example, you have designed a logo in an A4 workspace in a pixel-based program. Once created, this logo will be added to business cards, catalogues and brochures. Therefore, the dimensions of the logo will need to be changed for such cases. The clarity of the logo will deteriorate during enlargement and reduction. You can avoid this undesirable situation by working only in vector based design programs.

2- If there is text in the logo, it must be legible

There are many ways to create a logo. A logo may not contain typographical elements, but if it does, these typographical elements must be legible. This item should be considered when choosing the font and font size to be used.

3- The Number of colors to be used while designing a logo should be maximum three

More than three colors should not be preferred in the logo. This is because each color in printing increases the cost. In addition, too many colors make a logo unprofessional, so that color confusion both distracts and tires the eyes and does not create a corporate line.

Use Correct Color Combinations

Choosing the right color for your logo design, along with your choice of font, can connect with your potential goals and leave an emotional impact on them.

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